Primetime TV Insight
The flagship Baseline Intelligence professional research report series on the television industry, Primetime TV Insight brings industry experts Steve Sternberg and Shari Anne Brill's over 50 years of combined experience analyzing and reporting on television viewing trends, research, and programming to bear in a key new five edition research report series.
Steve Sternberg has led the audience analysis divisions of several major advertising/media agencies, including MAGNA, TN Media, Bozell, and McCann-Erickson. He is one of the most widely quoted TV/Video analysts in America.
Steve does extensive writing on television programming, audience trends, and broadcast research issues. His ongoing array of media reports are widely sought after by the industry, and are often cited by broadcast and cable networks in their own presentations.
• Steve has had a major impact on how the TV industry is analyzed. He developed the idea of using median age as a means of evaluating the competitive TV landscape (median age quickly became part of the television research lexicon). He taught the broadcast and cable networks how to calculate it, and persuaded Nielsen to incorporate median age as a standard metric.
• His Commercial Pod Studies were influential in paving the way for the media advertising industry adopting commercial based television measurement (C3) as marketplace currency.
• Steve was heavily involved with the design and management of the Council for Research Excellence’s landmark Video Consumer Mapping Study.
Steve was named a Media Maven by Advertising Age in 1996 and 2007 (one of only a handful to be so honored more than once), and was elected a Media All-Star by Media Week in 2003. He is also the only person to be among the top six in Ad Age’s annual ranking of most quoted advertising/media executives for 10 years in a row.
Shari Anne Brill is a multiple-award winning Media Industry Expert with over twenty-five years of experience in the Programming and Audience Research field. Previously, Shari Anne held the position of Senior Vice President, Director of Strategic Audience Analysis at Carat.
She led all broadcast and video research activities and programming projects for Carat and its clients. Shari Anne was the author of Carat’s Annual New Season Programming Report as well as editor and publisher of Carat’s Broadcast and Video Beat newsletters.
Prior to Carat, Shari Anne led Broadcast and Media Research practices at The Media Edge, TBS Media Management, Lintas and Lord, Geller, Federico Einstein.
A highly-regarded industry leader, Shari Anne is constantly sought after by both the mainstream and trade press for her audience and programming insights. Shari Anne has been actively involved in numerous professional organizations throughout her career. She was an active member of Nielsen’s Council for Research Excellence (CRE) and chaired its Media Consumption and Engagement Subcommittee (MCE), which released the $3.5 million landmark “Video Consumer Mapping Study to the industry. She continues to actively contribute to the MCE as well as the CRE’s Digital and Communications Committees.
Brill was named a 2009 Media All Star by the editors of Mediaweek magazine. She was also recognized as a “Wonder Woman, Class of 2006” by the editors of Multichannel News and Women in Cable and Telecommunications.
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Primetime TV Insight
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The flagship Baseline Intelligence professional research report series on the television industry, Primetime TV Insight brings industry experts Steve Sternberg and Shari Anne Brill's over 50 years of combined experience analyzing and reporting on television viewing trends, research, and programming to bear in a key new five edition research report series.
Steve Sternberg has led the audience analysis divisions of several major advertising/media agencies, including MAGNA, TN Media, Bozell, and McCann-Erickson. He is one of the most widely quoted TV/Video analysts in America.
Steve does extensive writing on television programming, audience trends, and broadcast research issues. His ongoing array of media reports are widely sought after by the industry, and are often cited by broadcast and cable networks in their own presentations.• Steve has had a major impact on how the TV industry is analyzed. He developed the idea of using median age as a means of evaluating the competitive TV landscape (median age quickly became part of the television research lexicon). He taught the broadcast and cable networks how to calculate it, and persuaded Nielsen to incorporate median age as a standard metric.
• His Commercial Pod Studies were influential in paving the way for the media advertising industry adopting commercial based television measurement (C3) as marketplace currency.
• Steve was heavily involved with the design and management of the Council for Research Excellence’s landmark Video Consumer Mapping Study.Steve was named a Media Maven by Advertising Age in 1996 and 2007 (one of only a handful to be so honored more than once), and was elected a Media All-Star by Media Week in 2003. He is also the only person to be among the top six in Ad Age’s annual ranking of most quoted advertising/media executives for 10 years in a row.
Shari Anne Brill is a multiple-award winning Media Industry Expert with over twenty-five years of experience in the Programming and Audience Research field. Previously, Shari Anne held the position of Senior Vice President, Director of Strategic Audience Analysis at Carat.She led all broadcast and video research activities and programming projects for Carat and its clients. Shari Anne was the author of Carat’s Annual New Season Programming Report as well as editor and publisher of Carat’s Broadcast and Video Beat newsletters.
Prior to Carat, Shari Anne led Broadcast and Media Research practices at The Media Edge, TBS Media Management, Lintas and Lord, Geller, Federico Einstein.
A highly-regarded industry leader, Shari Anne is constantly sought after by both the mainstream and trade press for her audience and programming insights. Shari Anne has been actively involved in numerous professional organizations throughout her career. She was an active member of Nielsen’s Council for Research Excellence (CRE) and chaired its Media Consumption and Engagement Subcommittee (MCE), which released the $3.5 million landmark “Video Consumer Mapping Study to the industry. She continues to actively contribute to the MCE as well as the CRE’s Digital and Communications Committees.
Brill was named a 2009 Media All Star by the editors of Mediaweek magazine. She was also recognized as a “Wonder Woman, Class of 2006” by the editors of Multichannel News and Women in Cable and Telecommunications.
