Online Video Now
The flagship Baseline Intelligence professional research report on digital media, Online Video Now turns an analytical spotlight on the most promising online video services for distributing professionally generated video content.
If 2010 seemed like a year of great change in the online video sector, 2011 is shaping up to make it look sleepy. This may be the year where online video achieves critical mass.
Online video services that were limited to just one platform a year ago have expanded to encompass computers, game consoles, televisions, Blu-ray players, mobile devices, and tablets. Large aggregators like YouTube, Netflix, and cable and satellite companies with “TV Everywhere” strategies are pushing content distributors tied to one platform out of the game and changing market dynamics.
Just as Netflix seems to be emerging as the dominant player, Facebook steps into the game. One thing is clear, consumers expect to be able to access online video services everywhere. Services that are not able to do this will not likely be able to compete in the future.
Author Pam Allison, a digital media strategist, assists companies in assessing the monetization of online content. Pam has occupied key roles at anti-piracy firm DtecNet, DIRECTV, Disney’s New Technology Strategy Group, and Movielink. Her strong acumen in developing business opportunities – especially those that involve disruptive or enabling technologies – has enabled her to help clients develop effective “digital age” strategies for a rapidly changing market ecosystem that fulfill customer needs.
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Online Video Now
- Online Video Now Overview
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The flagship Baseline Intelligence professional research report on digital media, Online Video Now turns an analytical spotlight on the most promising online video services for distributing professionally generated video content.
If 2010 seemed like a year of great change in the online video sector, 2011 is shaping up to make it look sleepy. This may be the year where online video achieves critical mass.
Online video services that were limited to just one platform a year ago have expanded to encompass computers, game consoles, televisions, Blu-ray players, mobile devices, and tablets. Large aggregators like YouTube, Netflix, and cable and satellite companies with “TV Everywhere” strategies are pushing content distributors tied to one platform out of the game and changing market dynamics.
Just as Netflix seems to be emerging as the dominant player, Facebook steps into the game. One thing is clear, consumers expect to be able to access online video services everywhere. Services that are not able to do this will not likely be able to compete in the future.
Author Pam Allison, a digital media strategist, assists companies in assessing the monetization of online content. Pam has occupied key roles at anti-piracy firm DtecNet, DIRECTV, Disney’s New Technology Strategy Group, and Movielink. Her strong acumen in developing business opportunities – especially those that involve disruptive or enabling technologies – has enabled her to help clients develop effective “digital age” strategies for a rapidly changing market ecosystem that fulfill customer needs.
